Private Label Liquid Foundation: Semi-Matte, Full Coverage & Waterproof

Build Your Brand’s Reputation, One Flawless Finish at a Time

In the foundation market, consumers seek a trifecta: impeccable performance, ethical integrity, and inclusive appeal. Our Private Label Liquid Foundation is engineered to deliver precisely that, providing your brand with a category-defining product that builds loyalty and drives sales. This is more than a makeup base; it’s a statement of your brand’s quality and values, designed to become the trusted staple in your customer’s daily routine.

Superior Formula Meets Conscious Beauty

We’ve transcended the compromise between high coverage and natural feel. This foundation is a testament to advanced cosmetic science, offering a suite of benefits that cater to the highest market demands.

Unrivaled Performance & Benefits

• Buildable Full Coverage: Achieve a flawless complexion with a formula that layers evenly to camouflage imperfections, redness, and blemishes without masking the skin’s natural texture.
• Waterproof & Long-Lasting: Engineered to resist water, sweat, and humidity, this foundation locks in place for up to 24 hours, ensuring impeccable wear from day to night without touch-ups.
• Semi-Matte, Skin-Like Finish: Provides the perfect balance—controlling shine while maintaining a natural, radiant luminosity that avoids a flat or cakey appearance.
• Infused with Moisturizers: Enriched with skin-loving ingredients to prevent dryness and ensure comfortable, non-tightening wear throughout the day, making it suitable for all skin types.
• Vegan & Cruelty-Free Certified: Formulated without animal-derived ingredients or testing, aligning your brand with the global ethical beauty movement and expanding your appeal to a conscious consumer base.
• Inclusive Shade Range: From deep to fair skin tones with neutral, cool, and warm undertones, we help you develop a shade range that truly celebrates diversity and connects with a wider audience.

Complete B2B Customization: Your Vision, Manufactured

This is true OEM partnership. We offer deep customization to ensure the final product is a unique asset to your brand, not just a generic white-label item.

Tailor Every Element

• Formula Adjustments: Collaborate with our chemists to adjust the coverage (sheer to full), finish (more dewy or more matte), skincare benefits (e.g., add SPF, hyaluronic acid), or specific ingredient preferences to create your signature formula.
• Shade Development: Go beyond our standard palette. We possess the expertise to custom-match any shade you envision, ensuring your foundation line is perfectly tailored to your target market.
• Premium Packaging: The product comes in a sleek glass bottle. We offer full customization of the bottle shape, pump, cap color, and outer box design. Apply your logo and branding with premium techniques like hot foil stamping to create a luxury unboxing experience.
• Strategic Low MOQ & Pricing: We empower brands of all sizes. With a low minimum order quantity of 500 pieces and highly competitive tiered pricing ($2.50 for 500-999 pcs; $1.99 for 1000+ pcs), you can launch with confidence and scale profitably.
• Prototype Sampling: Request a working sample to test the shade accuracy, formula performance, and packaging quality firsthand before mass production, ensuring 100% satisfaction.

Quality Assurance and Reliable Supply

Your brand’s trust is paramount. This Private Label Liquid Foundation is produced in our state-of-the-art facility in Guangdong, China, adhering to strict international quality standards.

• Rigorous Quality Control: Every batch undergoes extensive testing for consistency, viscosity, color match, skin feel, and stability to guarantee a product you can stand behind.
• Efficient Packaging: Products are securely packed in individual boxes, 12 pcs/inner carton, and 72 pcs/master carton for safe and efficient global shipping from Shenzhen.
• Scalable Production: Our robust manufacturing capabilities ensure we can meet your demand reliably, from initial small batches to large-scale orders, without compromising on quality or delivery times.

The Cornerstone of a Successful Beauty Line

A flawless foundation is the bedrock upon which loyal customers are built. By offering this high-performance, ethically-made product, you position your brand as a trustworthy authority in the beauty space, encouraging repeat purchases and building a community of brand advocates.

Ready to develop the foundation of your brand’s success? Contact our B2B team today to discuss your project, request custom samples, and receive a detailed quote. Let’s create something beautiful together.

Request Your Free Custom Sample & Quote