Private Label Liquid Eyeliner – Custom OEM Waterproof Eye Liner, 24H Wear, Vegan
Private label liquid eyeliner with water-activated formula. 24H waterproof, smudge-proof, quick-dry. Vegan, MSDS. Custom logo from 1 piece, MOQ 100.
Customization Options
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Private Label Liquid Eyeliner – Custom OEM Waterproof Eye Liner, 24H Wear, Vegan
Your customers have tried eyeliners that smudge by lunch, fade by afternoon, or feel like they’re dragging across their eyelids. This one solves all three problems. The water-activated formula gives you the precision of a liquid liner with the staying power of a waterproof gel — without the tugging. It dries in seconds. It stays put for 24 hours. It doesn’t smudge, flake, or fade. And it’s ophthalmologist-tested, so even sensitive eyes can wear it all day. For beauty brands looking for a private label liquid eyeliner that actually performs, this is the one.


Quick Facts
| Attribute | Details | For Your Order |
|---|---|---|
| Product type | Water activated liquid eyeliner pen | Sample with logo available |
| Format | Liquid pen with precision tip | Sample cost: ~$10-20 per unit (refundable on bulk) |
| Wear time | Up to 24 hours – waterproof & smudge-proof | Logo printing cost: +$0.90/piece for low volume |
| Finish | High-definition, matte black – smooth, uninterrupted lines | Custom packaging from 500 pieces |
| Key features | Quick-dry, no smudging, no flaking, no fading | Full ingredient list on request |
| Formula | Water-activated, herbal-based, vegan, clean | MSDS certified |
| Skin compatibility | Ophthalmologist-tested, suitable for sensitive eyes | Certificate provided with every order |
| Free from | Alcohol, gluten, parabens, animal ingredients | Compliant with international shipping |
| Certifications | MSDS | Compliant with EU and US standards |
| MOQ stock (no logo) | 100 pieces | Flexible entry point for small brands |
| MOQ custom logo | 100 pieces (sample with logo from 1 piece, +$0.90/piece fee) | Sample cost refundable on bulk |
| MOQ custom packaging | 500 pieces | Custom boxes, sleeves, or labels |
| MOQ graphic customization | 1,000 pieces | Full pen artwork |
| Lead time (logo only) | 7‑10 days for sample, 15‑20 days for bulk | Fast turnaround |
Customization – A Waterproof Eyeliner That Carries Your Brand
This private label liquid eyeliner is designed for brands that want to offer their customers a product that actually works. The water-activated formula, 24-hour wear, and ophthalmologist-tested status make it a standout in any beauty lineup. Here’s how we make it yours:
- Sample with your logo: Available from 1 piece. Pay sample fee (~$10-20) + shipping. Refundable on bulk orders.
- Pricing for 50, 100, 200 pieces: We provide tiered quotes. Standard MOQ is 100 pieces for custom logo. Smaller test batches available — contact us for a custom quote.
- Logo printing cost: +$0.90/piece for low-volume runs (under 1,000 pieces). Options include silk screen or digital printing on the pen.
- Custom packaging: From 500 pieces. Design your own outer carton, sleeve, or gift box.
- Formula adjustments: Available on request — we can adjust ingredients, finish, or add functional claims.
- Shipping cost: Worldwide via FedEx, DHL, EMS, UPS, or sea freight. Provide your address and quantity for a quote within 24 hours.
Why This Water-Activated Liquid Eyeliner Stands Out
Traditional liquid eyeliners can be drying, difficult to apply, or prone to smudging. Water-activated formulas are different — and this one is designed specifically for brands that want to offer their customers something better:
- Rapid drying: The quick-drying formula sets in seconds. No waiting, no smudging, no transfer. Once it’s on, it stays on.
- Soft pen tip: The ultra-fine tip makes eye makeup more precise and exquisite. It glides smoothly without tugging on the delicate eye area. Rich lines, smooth and uninterrupted — one stroke is all you need.
- Water & oil proof: Resists water, sweat, and natural skin oils. No halo dye, no makeup running when meeting water. Perfect for all-day wear, active lifestyles, and humid climates.
- Smudge-proof & longwearing: Up to 24 hours of wear without flaking or fading. The professional formula locks in place, so your customers don’t have to worry about touch-ups.
- Easy to remove: Despite its 24-hour staying power, it removes easily with makeup remover or oil-based cleanser. No harsh rubbing required.
- Clean & conscious: Vegan, cruelty-free, alcohol-free, gluten-free, paraben-free. Ophthalmologist-tested — safe for sensitive eyes and contact lens wearers.
Packaging – Sleek Pen, Travel-Ready, Brand-Friendly
- Pen format: Liquid eyeliner pen with precision tip. Easy to use, hygienic, and travel-friendly.
- Dimensions: Standard pen size — fits easily in any makeup bag or pocket.
- Material: Durable plastic with a comfortable grip. Available in custom colors.
- Outer packaging: Custom printed carton (matte or glossy). MOQ 500 pieces.
From Concept to Launch – Your Timeline
- Inquiry: Share your packaging vision and logo artwork. We reply within 24 hours.
- Sample: One pen with your logo. Fee applies, refundable on bulk orders of 100+ pieces.
- Production: 7-10 days for logo-only, 15-20 days for custom packaging.
- QC & certification: Waterproof test, smudge test, drying time check, MSDS compliance.
- Shipping: Air (3-7 days) or sea (15-30 days). Customs handled on our side.
Frequently Asked Questions – Private Label Liquid Eyeliner
1. What is the minimum order for custom logo?
100 pieces. Sample with your logo available from 1 piece (sample fee + $0.90/piece low-volume logo fee + shipping, refundable on bulk).
2. Can I order less than 100 pieces to test the market?
Yes. We can accommodate smaller test batches at a higher per-unit cost. Contact us for a tailored quote.
3. What’s the difference between water-activated and regular liquid eyeliner?
Regular liquid eyeliners can be drying and prone to smudging. Water-activated formulas offer better pigment intensity, quicker drying, and longer wear — they’re ideal for customers who want bold, long-lasting lines that don’t budge.
4. Is this eyeliner suitable for sensitive eyes?
Yes. The formula is ophthalmologist-tested, alcohol-free, and gluten-free. It’s safe for sensitive eyes and contact lens wearers.
5. How long does it last once applied?
Real‑world tests show up to 24 hours of wear. The formula is waterproof, sweatproof, and smudge‑proof — it stays vibrant all day.
6. Does it have MSDS certification?
Yes. MSDS certificate provided with every order. Vegan, cruelty‑free, GMP‑compliant factory.
7. Can you provide a shipping quote to my country?
Yes. Worldwide shipping via FedEx, DHL, EMS, UPS, or sea freight. Provide your destination and quantity for a quote within 24 hours.
8. What payment methods do you accept?
T/T, PayPal, Western Union, Trade Assurance. Samples via PayPal or credit card.
💡 Already have a brand name and a packaging vision in mind? Send us your logo artwork and packaging preferences. We’ll reply with samples, MOQ, and pricing within 24 hours.
Customization Process
Transform our standard face makeup products into your unique brand offering with our comprehensive customization services:
Design & Branding
- Custom packaging design
- Logo application (embossed, debossed, printed)
- Brand color matching
- Custom typography
Formula Customization
- Shade development (any Pantone color)
- Texture adjustment (cream, liquid, powder)
- Special ingredients (vitamins, SPF, etc.)
- Fragrance options
Concept
Share your vision
Design
3D mockups in 48h
Sampling
Physical proofs
Production
10-15 days
Frequently Asked Questions
What is the minimum order quantity?
Our standard MOQ is 100 units per SKU. For pilot batches, we can produce as few as 50 units with a small surcharge.
How long does custom development take?
- Initial mockups: 2-3 business days
- Sample production: 7-10 days
- Full production: 10-15 days after sample approval
Expedited options are available.
How long does custom development take?
Yes, we offer both OEM (using our existing formulas) and ODM (custom formula development) services. We can create completely unique products tailored to your brand.
Can you ship internationally?
Yes, we ship to over 150 countries. We handle all export documentation, customs clearance, and door-to-door delivery. Our logistics team will provide the best shipping solution based on your needs.













